Advertising and Art

There has always been a close correlation between advertising and art. They have always borrowed ideas from one another, and will only continue to do so more as the amount of images we see everyday increases and our access to images from all over the world and historically throughout time become more and more accessible.

Silvia Kolbowski explores this notion in her series, “After Atlas” in which she collages together images from magazines that reference the art world in some way. Here we will look at “After Atlas #4” from the series and use it as a basis for this curatorial experiment.

"After Atlas #4"

Silvia Kolbowski, "After Atlas #4" 1996 to Present

Man Ray, Robert Smithson, and Lucio Fontana are all represented in this collage. We will look at the source material from each of them, and also look at other works that also share this symbiotic relationship.

"Noire et Blanche"

Man Ray, "Noire et Blanche" 1926

We know that Man Ray was looking at African masks and drawing inspiration from that source. We can also see the influence of the African mask in Mondrian’s faces.

"Short Pants"

Amedeo Modigliani "Boy in Short Pants" 1918

Below we can look at Robert Smithson’s Spiral Jetty and see that was looking at other earth works to draw inspiration from.

"Spiral Jetty"

Robert Smithson, "Spiral Jetty" 1970

Nazca Line Monkey, 900 BC - 600AD

Nazca Line Monkey, 900 BC - 600AD

The last image in Kolbowski’s collage could be drawing inspiration from  Lucio Fontana. I also particularly like the possible reference to Caravaggio as well.

"Concetto Spaciale Attese"

Lucio Fontana, "Concetto Spaciale Attese" 1965

Caravaggio, "The Incredulity of Saint Thomas" 1601 - 1602

We see examples of art crossing into advertising and vice versa everyday. Here are a few more examples.

Rodrick Angle, 2007

Photographs from "La Filature - The Shadow." 1981

Steven Klein, "Rihanna for Vogue Italia" September 2009

Eadweard Muybridge, "The Horse in Motion" 1878

Richard Prince, "Untitled (Cowboy)" 1983

Leonard McCombe, "Portrait of Texas Cowboy C.H.Long" 1949

Jason Woolfolk, "Untitled (Crowd)" 2007

Robert Heinecken, "Are you Real" 1967

2 thoughts on “Advertising and Art

  1. I enjoy seeing the references made in the original piece and also some of the other choices you have made influence that piece as well… I am referring to the nude with the shadow on her body. I also liked seeing the woman’s head with the man’s shadow on it. I think that raises an interesting point.

  2. I’m glad to see the Richard Prince piece in the show, demarcating the interplay between conceptual and commercial art making. How fluidly can one feed off of and give birth to the other?

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