There has always been a close correlation between advertising and art. They have always borrowed ideas from one another, and will only continue to do so more as the amount of images we see everyday increases and our access to images from all over the world and historically throughout time become more and more accessible.
Silvia Kolbowski explores this notion in her series, “After Atlas” in which she collages together images from magazines that reference the art world in some way. Here we will look at “After Atlas #4” from the series and use it as a basis for this curatorial experiment.
Man Ray, Robert Smithson, and Lucio Fontana are all represented in this collage. We will look at the source material from each of them, and also look at other works that also share this symbiotic relationship.
We know that Man Ray was looking at African masks and drawing inspiration from that source. We can also see the influence of the African mask in Mondrian’s faces.
Below we can look at Robert Smithson’s Spiral Jetty and see that was looking at other earth works to draw inspiration from.
The last image in Kolbowski’s collage could be drawing inspiration from Lucio Fontana. I also particularly like the possible reference to Caravaggio as well.
We see examples of art crossing into advertising and vice versa everyday. Here are a few more examples.